Writer: What do you want to write on the about us page?
Editor: Whateverlah! Just make sure its good.
Writer: What do you mean whateverlah? Shouldn’t it be a concise piece of writing that clearly identifies what the blog is about and the brains and thought that goes on in the background to make sure that it resonates with our readers, while keeping in theme with why the blog was started?
Editor: Whateverlah! What you just said is good. Clean it up, summarise it to one paragraph and we’re good to go. Do it now before you forget.
Writer: Whateverlah!